We have ideas, we help others with their ideas, and we launch stuff, real stuff that helps people create, innovate, build and make things better.

Our Staff






Seth Asimakos

GM and Co-Founder


Before the Loan Fund, Seth traveled

and worked in Latin America,

planted trees across Canada,

and arriving in SJ,

 worked in newcomer

settlement. In 1997, he

learned about micro-lending

and pitched the idea to key

stakeholders, and the idea

was launched. His passion

has been creating

opportunity through 'social'

 enterprise,  building a

culture of entrepreneurship,

and generally striving to

create positive change.

Diane Snelgrove

Enterprise Development Officer


Diane lives in Sussex and for the past

 five years managed the Home

Hardware there. Before that she

 worked to launch a new land fill

and its recycling programs, launched

her own business, helped to scale

a fitness and health foods

business, and well, she also tended

sheep. That diverse experience will

be put to good use as she facilitates

 training and coaches  participants

 to launch their very own business.

Darlene Jones

Money Matter$ Coordinator


Darlene made the move to

Uptown Saint John and enjoys

all the conveniences living

close to work and near the

city center has to offer.

Her background includes

 insurance and financial

planning with Sun Life,

office management, as

well as adult education.

Darlene's approachable

style and love for

budgeting is a great asset

to our team!

Justin Sweeney

Manager, Social

Finance and Social

Purpose Real Estate


Justin came back from Alberta to

 be with us...well and his family.

He brings experience as an

economic development officer,

working on diverse projects from

small retail start ups and social

enterprises, to larger multi million

dollar projects. Closer to home he

 worked with his wife managing a

soap and bath bombs store.








Terry Conrod, Chair

Lecturer, UNBSJ

Owner and Consultant, Conrod Strategic Business Consulting





John Kennedy
John brings the Loan Fund
banking experience
from Vancity Credit Union,
and policy experience from two
years with Vancity Community
Foundation—where, among other
projects, he worked on theFostering
Change campaign to add success
to youth aging out of government
care. That latter work has helped
guide the ‘priority youth’ type of
investment John now champions.                                                                   

 Dawn Belyea                                     

Financial Officer                   


Dawn brings years of

experience running her

 own bookkeeping business.

She is an office manager at a

Mall and a volunteer treasurer

and bookkeeper for a

non-profit swim team


Abigail Reinhart                                                           

YES Program Facilitator

Graphic Design &



Abigail brings a background in

visual arts, design and marketing.

She is a freelance artist and

our very own chalk mural artist

Guillermo Marroquin                                             

Financial & Project Analyst   

Before coming to Canada

Guillermo worked for the

local government of

Quito in Ecuador on affordable

housing projects. He moved to the

National Development Bank,

financing housing projects. 

He believes in continuous learning

and is devoted to sustainable

development, energy, and housing.



Donna Mazerolle, Treasurer

Owner, Donna Mazerolle Chartered Professional Accountants


Tim McLaughlin, Secretary

Lawyer, McInnis Cooper


Joanna Killen

CEO, Momentum


Steve Daley

Retired Product Development and Sales, Innovatia


Tanya Chapman

Principal, The Chapman Group


Stacy Darku

Case Manager, Teen Resource Centre


Shannon Penny

Events & Marketing, Civilized




Robert Boyce

Robert Boyce Architect