Our Team

Actively believing we can change the world; that is where we start.

We have ideas, we help others with their ideas, and we launch stuff, real stuff that helps people create, innovate, build and generally make things better.

This is who we are.




Seth Asimakos, GM and Co-Founder


Before the Loan Fund, Seth traveled and worked in Latin America, planted trees across Canada, and arriving in Saint John, worked in newcomer settlement. In 1997, he learned about micro-lending and pitched the idea to key stakeholders, and the idea was launched. His passion has been creating opportunity through 'social' enterprise,  building a culture of entrepreneurship, and generally striving to create positive change.



Diane Snelgrove, Enterprise Development Officer


Diane lives in Sussex and for the past five years managed the Home Hardware there. Before that she worked to launch a new land fill and its recycling programs, launched her own business, helped to scale a fitness and health foods business,  and well, she also tended sheep. That diverse experience will be put to good use as she facilitates training and coaches participants to launch their very own business.



Justin Sweeney, Manager, Social Finance and Social Purpose Real Estate


Justin came back from Alberta to be with us...well and his family. He brings experience as an economic development officer, working on diverse projects from small retail start ups and social enterprises, to larger multi million dollar projects. Closer to home he worked with his wife managing a soap and bath bombs store.



Dawn Belyea, Financial Officer

Dawn brings years of experience running her own bookkeeping business.



Darlene Jones, Money Matter$ Coordinator


Darlene made the move to Uptown Saint John and enjoys all the conveniences living close to work and near the city center has to offer. Her background includes insurance and financial planning with Sun Life, office management, as well as adult education. Darleneís approachable style and love for budgeting is a great asset to our team!



Terry Conrod, Chair

Lecturer, UNBSJ

Owner and Consultant, Conrod Strategic Business Consulting


Donna Mazerolle, Treasurer

Owner, Donna Mazerolle Chartered Professional Accountants


Tim McLaughlin, Secretary

Lawyer, McInnis Cooper


Joanna Killen

CEO, Momentum


Ries van Beek

Entrepreneurship Teacher, Saint Malachy's High School

Coordinator, Centre for Entrepreneurship Program, ASD-South


Steve Daley

Retired Product Development and Sales, Innovatia


Tanya Chapman

Principal, The Chapman Group


Stacy Darku

Case Manager, Teen Resource Centre



Robert Boyce

Robert Boyce Architect


Donations and investments help finance skill building, enterprise development, employment creation and neighbourhood renewal.  Volunteers can help with networking, opportunity development, marketing, mentorship, accounting, strategy, and vision.