We have ideas, we help others with their ideas, and we launch stuff, real stuff that helps people create, innovate, build and make things better.

Our Staff




Seth Asimakos

GM and Co-Founder


Before the Loan Fund, Seth travelled

and worked in Latin America,

planted trees across Canada,

and arriving in SJ,

 worked in newcomer

settlement. In 1997, he

learned about micro-lending

and pitched the idea to key

stakeholders, and the idea

was launched. His passion

has been creating

opportunity through 'social'

 enterprise,  building a

culture of entrepreneurship,

and generally striving to

create positive change.

Darlene Jones

Money Matter$ Coordinator


Darlene made the move to

Uptown Saint John and enjoys

all the conveniences living

close to work and near the

city center has to offer.

Her background includes

 insurance and financial

planning with Sun Life,

office management, as

well as adult education.

Darlene's approachable

style and love for

budgeting is a great asset

to our team!




Diane Snelgrove

Enterprise Development Officer


Diane lives in Sussex and for the past

 five years managed the Home

Hardware there. Before that she

 worked to launch a new land fill

and its recycling programs, launched

her own business, helped to scale

a fitness and health foods

business, and well, she also tended

sheep. That diverse experience will

be put to good use as she facilitates

 training and coaches  participants

 to launch their very own business.                                           

Guillermo Marroquin


Financial & Project Analyst 



Before coming to Canada

Guillermo worked for the

local government of

Quito in Ecuador on affordable

housing projects. He moved to the

National Development Bank,

financing housing projects. 

He believes in continuous learning

and is devoted to sustainable

development, energy, and housing.




Ray Hachey

Property Maintenance Manager

Born and raised in Saint John Ray
comes with many years of facility
maintenance and property management
.He is the guy who can fix, organize
orbuild anything the Hub needs done,He enjoys a good challenge and helping others.

                                 Abigail Reinhart


YES Program Facilitator

& Design


With environmental sustainability and creative
 expression at the heart of her work, Abi is
 passionate about helping youth create positive change.                                   

Justin Sweeney

Manager, Social

Finance and Social

Purpose Real Estate


Justin came back from Alberta to

 be with us...well and his family.

He brings experience as an

economic development officer,

working on diverse projects from

small retail start ups and social

enterprises, to larger multi million dollar

projects. Closer to home he

 worked with his wife managing a

soap and bath bombs store.






 John Kennedy

Social Finance Officer

John brings the Loan Fund
banking experience
from Vancity Credit Union,
and policy experience from two
years with Vancity Community
Foundation—where, among other
projects, he worked on theFostering
Change campaign to add success
to youth aging out of government




Terry Conrod, Chair

Lecturer, UNBSJ

Owner and Consultant, Conrod Strategic Business Consulting




Tim McLaughlin, Secretary

Lawyer, McInnis Cooper


Joanna Killen

CEO, Momentum


Steve Daley

Retired Product Development and Sales, Innovatia


Tanya Chapman

Principal, The Chapman Group


Stacy Darku

Case Manager, Teen Resource Centre


Shannon Penny

Events & Marketing, Civilized




Robert Boyce

Robert Boyce Architect